Buyer’s guide
Offset vs. Web Press vs. Digital: Which One Fits Your Job?
Each process has a sweet spot. Here is an honest comparison to help you pick the right one before you request quotes.
| Sheetfed Offset (United Graphics) | Web Press | Digital | |
|---|---|---|---|
| Best run length | 500 to 100,000+ | 100,000s to millions | 1 to about 500 |
| Paper weight | Light to heavy text and true cover stocks | Mostly thin, lightweight roll stock | Limited by the machine |
| Separate heavy cover | Yes | Often costly or not offered | Yes |
| PMS spot color | Yes | Yes | Simulated |
| Die-cutting / pocket folders | Yes, in-house | No | Usually outsourced |
| Setup cost | Moderate | High | Low |
| Unit cost at volume | Low | Lowest on thin stock | High |
Choose offset when…
- Your booklet, catalog, or benefits guide needs 80#–100# text or a real cover stock
- The run is thousands to tens of thousands, not millions
- You need die-cut folders, stitching, coil, or kitting done in one place
- Brand colors (PMS) have to match exactly
A web press may be cheaper when…
- You're printing hundreds of thousands of copies on thin stock (inserts, newspapers)
- Paper weight and feel don't matter to the buyer
Not sure which fits? Send us the specs. We'll tell you honestly.
Get a quote in 1 business day
Send us a competitor's quote or last invoice, and we will price against it.
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